Hire Appointment Setters Who Book Meetings That Happen
Appointment Setters
A setter is easy to measure and easy to measure wrongly. Count meetings booked and you will get meetings booked — including the ones that were never going to happen, set with people who cannot buy, at times nobody confirmed. The number goes up and your pipeline does not.
Global Empire Corporation staffs and supervises setters against meetings that are held and accepted, not meetings that are booked. You define who counts as a qualified prospect and what a meeting must contain; we recruit, train, coach and report against that definition.
- A written qualified-meeting definition, agreed before the first dial
- Setters measured on meetings held and accepted by your sales team
- Confirmation and reminder sequence to protect the show rate
- An accept/reject loop from your closers straight back into coaching
- 1.1B+
- Transactions Processed
- 11+
- Contact Centers Worldwide
- 27
- Service in 27+ Languages
- 35.5k+
- Over 35000 Happy Employees
- 10M+
- New Customers Acquired
The Definition Comes Before the Setter
Every appointment setting program lives or dies on one written paragraph: what makes a meeting worth your sales team's hour. Role, company profile, problem acknowledged, timeline, authority to convene the next step — the more of that is written down, the less time your closers spend on meetings that should not exist.
We insist on that definition before anyone starts calling, then hold setters to it with recording review and an accept/reject loop from your own sales team. A rejected meeting is information, not a dispute, and it is the fastest way to tune a setter.
Programs
Appointment setting we staff
B2B outbound
Cold and semi-warm outreach into a target account list, booking discovery calls against agreed criteria.
Inbound speed-to-lead
Calling form fills and demo requests within minutes, where the contact rate collapses with every hour of delay.
Field and in-home appointments
Scheduling against technician or rep availability by territory, where a badly set appointment costs a truck roll.
Reschedules and no-show recovery
Working the cancellations and no-shows that most teams write off, which is usually the cheapest pipeline available.
How a Setting Program Is Built
The order matters: definition, then calendar mechanics, then calling.
Write the qualified-meeting definition
Role, firmographics, acknowledged problem, timeline and what the prospect must agree to. Ambiguity here is what produces meetings your closers resent.
Fix the calendar mechanics
Availability, time zones, buffers, who owns the invite and what the confirmation says. Most no-shows are created here, not on the call.
Train and calibrate the setters
Setters rehearse the qualification questions and the booking language, then have their first week of recordings reviewed daily against the definition.
Close the accept/reject loop
Your closers mark each meeting accepted or rejected with a reason. That feed drives coaching, and it is the difference between a setter improving and a setter simply continuing.
Protecting the Show Rate Is Half the Job
A setter's real output is meetings that happen. Between booking and happening sit a confirmation, a reminder, a time zone, a calendar invite that may never have been sent and a prospect whose enthusiasm fades within hours. Most programs that look like a setting problem are actually a confirmation problem.
So the mechanics are treated as part of the role: immediate invite, confirmation in the prospect's own words, a reminder close enough to the meeting to matter, and a same-day reschedule attempt on every no-show. None of this is clever, and all of it is usually missing.
- Invite sent while the prospect is still on the call
- Confirmation restating the reason for the meeting, not just the time
- Reminder timed to the meeting, and in the channel the prospect answers
- Same-day reschedule attempt on every no-show, worked as a queue
Related services
Build a complete support program
Frequently asked questions
How do you stop setters booking junk meetings?
By measuring them on accepted meetings rather than booked ones, and by having your closers mark every meeting with a reject reason. A setter paid or praised for volume will produce volume; one measured on what your sales team accepts produces pipeline.
Do setters use our calendar and CRM?
Yes. Setters book into your real availability and log the call in your CRM, because a meeting recorded in a spreadsheet somewhere is a meeting your team will miss. Calendar and CRM access is usually the first thing to arrange.
What show rate should we expect?
It depends on your audience, the channel and above all your confirmation sequence, so we will not quote a number before we see yours. What we will do is report booked, held and accepted separately, so you can see where meetings are actually being lost.
Can the same team also qualify inbound leads?
Yes, and speed-to-lead is often the highest-return work available. Inbound contact rates fall sharply with delay, so a setter covering your inbound queue during business hours frequently outperforms the same hours spent on cold outreach.
How long until the program is predictable?
Long enough to see a full accept/reject cycle, which means the definition, the calendar mechanics and the coaching loop all have to be in place first. Programs that skip the definition stay unpredictable indefinitely, however long they run.
TESTIMONIALS
Our trusted clients
One of our members struggled with registration and called our toll-free number. The Global Empire agent remained calm, extremely helpful, and professional throughout a long troubleshooting process. Because of that call, the customer remained loyal — and that is a huge asset.
Global Empire is over-delivering on SPH and sales targets. Their performance has helped us reduce acquisition costs significantly, and they have proven to be the missing link in our growth strategy.
I can’t believe we didn’t use Global Empire sooner. Since joining, our order accuracy improved, wait time is virtually gone, and customers receive their orders correctly and on time. This partnership has had a major impact on our national pizza business.