Hire SDRs Who Work the Sequence, Not Just the Phone
SDRs
An SDR is not a caller with a longer title. The seat exists to turn an account list into qualified conversations for your account executives, and that takes research, a multichannel sequence, judgement about who is worth a second touch and discipline about what goes into the CRM. Hire for dial volume alone and you get activity your AEs cannot use.
Global Empire Corporation staffs outsourced SDRs who work your sequences inside your CRM, supervised and reviewed. You own the ideal customer profile, the messaging and the definition of a sales-ready handoff. We own recruiting, ramp, sequence execution, call and email review, and replacing anyone who is not producing pipeline your AEs accept.
- SDRs work in your CRM and sequencing tool, not a parallel system
- Ideal customer profile and messaging owned and approved by you
- A written sales-ready definition your AEs can accept or reject against
- Call recordings and email threads available for your own review
- 1.1B+
- Transactions Processed
- 11+
- Contact Centers Worldwide
- 27
- Service in 27+ Languages
- 35.5k+
- Over 35000 Happy Employees
- 10M+
- New Customers Acquired
Who Owns What in an Outsourced SDR Seat
Most outsourced SDR engagements that fail do so over ownership, not effort. Nobody wrote down who maintains the list, who approves messaging changes, or what an AE is entitled to reject, so the SDR team optimizes for the one thing it can control: activity.
We settle that before the first sequence goes live. Your team owns the ICP, the positioning and the handoff standard. Our team owns execution against it, and the CRM record is the single source of truth for both, so every touch, reply and handoff can be audited by your own sales leaders.
The seat
What outsourced SDRs actually do
Account and contact research
Confirming the account fits the ICP, finding the right roles, and noting the trigger or context that makes the first touch relevant.
Multichannel sequences
Calls, emails and social touches worked in the order and cadence your sequence defines, with replies handled the same day.
Qualification conversations
Establishing problem, role, timing and next step on the call, so the meeting your AE takes starts from facts rather than a cold open.
Handoff and CRM hygiene
Meetings handed over with notes your AE can use, and every outcome logged so the pipeline report reflects what really happened.
How an Outsourced SDR Team Is Stood Up
The order that keeps the team producing accepted meetings instead of activity reports.
Agree the ICP and the handoff standard
Target accounts, personas, disqualifiers and exactly what makes an opportunity sales-ready. This is the paragraph your AEs will hold the team to.
Build and approve the sequences
Steps, channels, timing and messaging for each persona, approved by your team before launch so the SDRs are executing your voice rather than inventing one.
Ramp the SDRs on real accounts
SDRs start on a controlled slice of the list, with first-week calls and emails reviewed daily against the standard before volume increases.
Run the accept/reject loop with your AEs
Every handoff is accepted or rejected with a reason. That feedback drives coaching, messaging changes and list refinement, week after week.
Activity Is Not Pipeline
The easiest outsourced SDR program to run is one measured on dials and emails sent. It will produce impressive dashboards and a sales team that stops taking the meetings. The measure that matters is how many handoffs your AEs accept, and how many of those become real opportunities.
So the team is reported on the full chain: touches, conversations, handoffs, accepted handoffs and what happened next. Activity numbers still appear, because they diagnose problems, but they are never the headline. When the chain breaks, the report shows where.
- Report accepted handoffs, not only meetings booked
- Treat reply rates by persona as a messaging signal, not a target
- Review a sample of calls and emails every week, not only the wins
- Refresh the list from rejected handoffs, not only from new data
Related services
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Frequently asked questions
How is an SDR different from an appointment setter?
An appointment setter books meetings against a defined list and criteria. An SDR works a multichannel sequence, researches accounts, qualifies on the call and decides who deserves another touch. If the list and the qualification are already done for them, you need a setter; if they are not, you need an SDR.
Do outsourced SDRs use our CRM and sequencing tools?
Yes. SDRs work inside your CRM and sequencing platform so every touch and handoff is visible to your sales team. Access is scoped to the role, and arranging it is usually the first task in launching.
Who writes the messaging?
You own positioning and approve every sequence. Our team drafts, tests and suggests changes based on replies and rejected handoffs, but nothing goes to your market without your approval.
What does an outsourced SDR team cost?
It depends on the number of seats, dedicated or shared staffing, the hours covered, the channels worked and how much research each account needs. We scope it against your list and targets rather than quoting a rate before we have seen either.
How long before an SDR team produces accepted meetings?
Long enough to finish the ramp and complete a full accept/reject cycle with your AEs. Programs that start with a written ICP and handoff standard reach a predictable rhythm far sooner than those that write it after launch.
TESTIMONIALS
Our trusted clients
Because of their experience in the energy industry, Global Empire has become a valued marketing partner. Their call center solutions help us acquire customers, retain them, and provide quality service after the sale — 24 hours a day.
Our business relationship with Global Empire has been long and very satisfying. Their employees deserve full credit for the professionalism and consistency they bring to every interaction. I know firsthand how stressful frontline work can be, and their team delivers every time.
Global Empire has been an integral part of our business for years. Our customers expect to speak with someone who can assist immediately, and their team consistently delivers. They maintain professionalism, empathy, and flexibility, making it easy to work together.